“I was prepping for my world tour, which involved a lot of acrobatics during my performance,” he remembers. His 2011 sophomore album Future History underperformed, and suddenly it seemed like his staying power as an artist was in jeopardy – a three-hit wonder, or a part of pop past to be forgotten and relegated to compilation albums made up of hits of the late 00s. It seemed as if Derulo’s success was in no danger of waning – until it did. Follow-up singles Ridin’ Solo and In My Head also topped the charts. Setting himself apart from the pack thanks to his audio ident – which is simply Derulo singing his own name – he soon turned into a household name. That’s when his debut single, the bubbly and slightly weird Whatcha Say, which samples an Imogen Heap track, shot to No 1. “That would be in an elevator, man! If you made it to the elevator, you made it.”Ī native of Miami, Florida, Derulo has been a ubiquitous part of the pop radio landscape (elevators included) since 2009.
There’s a lot of older people at my gym and they have no idea so when one of my songs come on for some reason I’m like, ‘Oh shit, let’s go!’” However, that’s not the most exciting place for him to hear his songs.
“When they come on in a gym, I feel like a normal person. “When I hear one of my songs in a club it’s cool, but it’s kind of glorified because everyone looks at you,” he notes. That rate means that his music has become wallpaper in gyms and clubs and on smartphones all over the country, so much so that Derulo himself finds it difficult to avoid. His latest single, the energetic pop anthem Want to Want Me, hit No 1 in the UK and became his sixth top 10 hit on the charts in US as well. “I’ll take Harden,” Derulo yells out, hoping to bag the Houston Rockets’ shooting guard – and if his virtual basketball skills are anything like his penchant for churning out hits, he’ll have no problem on the court. Jason Derulo and a tiny entourage are sitting around a television inside Warner Music’s midtown Manhattan headquarters as NBA 2K15 spins in an Xbox. O n a dank and rainy day in New York City, a basketball game is about to tip off.
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